Our story

Our story

Who we are

At Avani Jewelry, we believe that jewelry is not just an accessory, but a way to connect with our inner selves and express our unique personalities. Our name reflects our dedication to the art of jewelry making, with "Avani" meaning "Earth" in Sanskrit which symbolizes our connection to nature and the beauty it offers. Our pieces are inspired by the natural world and its timelessness, blending modern design with the beauty and authenticity of genuine pearls, emeralds, rubies, and sapphires.

Founded in 2011, under the name "Pacific Pearls," we started with a focus on handcrafted pearl jewelry. In 2023, we relaunched as "Avani Jewelry" and have expanded our collection to include natural precious gemstones that are completely untreated to create truly unique pieces in their raw and natural form.

We take pride in ensuring that all our gemstones are completely natural and untreated. Our commitment to ethical sourcing also means that our gemstones are 100% conflict-free, allowing you to wear them with a clear conscience and a heart full of joy.


Our promise to the planet

Our mission is to inspire and enable our customers to Look Good and Love Our Planet. We are committed to ethical and sustainable practices and implement the highest standards to ensure that all our materials are sourced responsibly.

Our dedication to sustainability extends throughout our production and operational processes, where we prioritize minimizing our impact on the environment.

We are a Green Positive Business and have partnered with Greenspark to dedicate a portion of every order placed towards global sustainability and reforestation efforts.

Our Gemstones

Each gem used in our designs is a representation of the earth and the elements of nature and is sourced from the most magical places around the globe.

Avani Jewelry is a farm-direct supplier of pearls, sustainably sourced from the leading pearl farms of the Pacific region.

PEARLS, which represent WATER, are cultivated in Australia, Indonesia, French Polynesia, China, Japan, and the Philippines. Our Abalone comes from New Zealand.

RUBIES symbolize FIRE and come from Thailand and Burma, known for their fine quality and legendary status.

EMERALDS embody the EARTH, and come from the tropical lands of Colombia and Brazil, considered to be some of the most beautiful in the world.

SAPPHIRES represent the AIR, and are sourced from Burma and Thailand.

All of our gemstones are completely natural and untreated and 100% conflict free.

Our mother-of-pearl handbags are signature, one-of-a-kind pieces that are created by highly-skilled local artisans using traditional, handmade techniques. It can take up to 70 to 100+ hours to create each piece.

Our Values

Jewelry has the power to reflect a person's inherent beauty, charm, and authentic self and Avani Jewelry strives to make the wearers of our designs feel like their most fabulous selves.

We want every person introduced to our brand to explore their best and most cherished desires with timeless and fashion-forward jewelry that transcends time and trends.

Our customers come from around the world and are as diverse as the beautiful array of products that we offer. We have built a community of strong, empowered individuals who appreciate the allure and artistry of our jewelry and who wear it as a means of self-expression.

As a woman-owned, minority, and LGBTQ+ company, Avani Jewelry is firmly committed to diversity and inclusivity. This commitment extends to all aspects of our business, from our hiring practices to the causes that we support, and the products and services that we offer. Our brand champions innovation, inclusivity, and exceptional style, and creating a welcoming and inclusive environment for all of our employees, customers, and partners is at the core of who we are.

Thank you for choosing Avani Jewelry. We look forward to helping you find the perfect piece that reflects your inherent beauty and authenticity.